The Project
The project focused on promoting parent empowerment courses specifically designed for children with special needs,particularly those on the autism spectrum. Through a decade of experience working in the field of special needs education, Sunrise Foundation understood the critical importance of parental involvement in supporting children with special needs.
However, they faced challenges ineffectively reaching and engaging parents to participate in the available courses. Despite offering valuable online tutorials aimed at empowering parents, the foundation observed a significant gap in parent engagement. This realization underscored the necessity of a concentrated effort to enhance the promotion and accessibility of these courses to a wider audience.
By seeking expert assistance in marketing and promotion, the foundation aimed to overcome barriers to parent engagement and expand the reach of their parent empowerment program. In doing so, they not only intended to empower parents with the knowledge and skills needed to support their children effectively but also sought to generate funds to further support their mission.
The Journey
Akshit Gupta's journey with Sunrise Foundation was characterised by dedication, collaboration, and purposeful action. Engaging with the NGO'steam, he committed to address marketing challenges.
“The prospect of applying my skills in a meaningful context and making a direct impact on social challenges was particularly appealing” says Akshit.
The great thing about Akshit's involvement in the project was that it was a perfect match for his expertise. He already had experience working with schools in the Noida area, making him well-suited for the project. His extensive knowledge and experience allowed him to understand the foundation's needs deeply, even though they only needed a small part of what he could offering three months.
Specifically, Akshit provided valuable insights on creating a landing page for promoting the courses. He helped determine what information to include and ensured it was presented in a way that was easy for people to understand. Additionally, he guided the foundation on structuring advertisements for the courses, including creating target audiences, setting budgets, and determining the ideal time frame for running the ads. Akshit's expertise answered important questions and provided valuable guidance through out the project.
The Challenges Faced
Despite the successful collaboration, there were some challenges along the way. One obstacle was aligning meeting times that worked for both Akshit and the Sunrise team.However, they overcame this by showing flexibility and finding mutually convenient solutions.
"We were initially aiming for meetings once a week. However, Akshit went above and beyond, making himself available almost twice a week whenever we needed.”, says Charu Singh
Additionally, tailoring the marketing strategies to suit the unique audience of the NGO posed a significant challenge. Akshit and the team had to carefully navigate this complexity to ensure the messages resonated effectively with the target audience.
The Result
The collaboration between Akshit Gupta and Sunrise Foundation yielded tangible results. The marketing strategies implemented by Akshit helped significantly boost enrolments for both courses, showcasing the effectiveness of their partnership.
The volunteer program, which ran from August to October, focused on promoting two courses offered by Sunrise Learning Foundation. The first course, Emotional Regulation, saw a significant increase in enrolments, rising from just 1 inAugust to 7 by October. Similarly, the second course, Basic Computer Skills,also experienced a notable increase in enrolments, jumping from 1 in August to 6 in September.
