The Project
Recognizing the need to enhance its digital presence and create a stronger brand image, KMSWS decided to post the project on the Chezuba portal in early 2024. The goal was clear: to develop a compelling marketing strategy that would amplify their impact.
“The main challenges we faced were developing a marketing strategy and creating a strong brand presence.”-Sajal Kanti Kayal
Rohit Chakraborty, a dedicated volunteer with a wealth of experience in digital marketing, joined hands with Kankura Masat Social Welfare Society to bring this vision to life.
The Journey
Rohit collaborated closely with KMSWS to develop effective solutions for their digital presence, branding, and marketing. This involved frequent discussions to understand the NGO's needs, goals, and target audience. Together, they worked to create an engaging online presence.
The project began with a thorough digital audit, identifying areas for improvement and crafting a targeted branding strategy. One key step was creating a detailed content calendar that would ensure a continuous upload of engaging posts on social media platforms like Facebook, Instagram, and LinkedIn.
Rohit also implemented data-driven marketing campaigns to boost online engagement and extend the reach of KMSWS's messages. His expertise in content creation, using tools like Canva Premium, helped produce high-quality visuals that effectively conveyed KMSWS's story.
Throughout the four-month project, from February to May 2024, Rohit and KMSWS worked closely together, making adjustments as needed to ensure the strategy was on track. The collaboration led to a significant boost in website traffic, social media engagement, and donor conversions, ultimately helping KMSWS connect more deeply with its community and amplify its impact.
The Challenges Faced
Every journey has its hurdles, and this project was no exception. Limited resources and difficulties in accessing necessary information occasionally caused delays. To address the issue, the volunteer and Mr. Sajal remained in contact to overcome any information gaps.
“The interaction with the NGO was smooth from the very beginning. KMSWS had a dedicated coordinator who facilitated the process effectively, and Mr. Sajal was consistently available for meetings and support throughout the project.”-Rohit Chakraborty
Ensuring the creation of high-quality creative content was another challenge. This was managed by investing in advanced tools to enhance the quality of visuals and overall content impact.
Despite these obstacles, the project successfully achieved its goals.
The Result
The project brought substantial benefits to Kankura Masat Social Welfare Society (KMSWS). After implementing the new digital strategy, the organization experienced a significant rise in website traffic and social media engagement. There was also a noticeable increase in donor conversions, reflecting the improved effectiveness of their online presence.
The enhanced brand image helped KMSWS connect more deeply with its community, making their mission and initiatives more visible and accessible. This boost in digital presence has allowed the NGO to reach a wider audience and engage with more supporters.
For Rohit, the volunteer involved, the experience was deeply fulfilling. He felt a strong sense of purpose and positive impact from contributing to the project. The satisfaction of seeing the meaningful changes he helped create left him feeling accomplished and motivated
