Social media is the most cost-effective tool to engage your stakeholders digitally in a targeted manner. They are ideal for enabling previously unimaginable two-way engagement between organizations and various stakeholders. A well-planned marketing strategy will not only keep your stakeholders informed, but also motivate them to contribute to the organization, attend events, support the organization, and make donations. Knowing which strategies work best for the relevant audience enables nonprofit organizations to reach a wide range of people with the use of few resources.
Benefits of social media for Nonprofits:
- Increases an organization’s visibility.
- Improves the quality of audience experience: your Nonprofit will be able to reach various stakeholders such as volunteers, potential funders, and add value by creating targeted content.
- Builds credibility & Trust: Regular communication about your organization's activities aids in the building of credibility and trust. It also helps share knowledge between organizations.
- Bringing manpower into the organization: It’s easier for anyone to reach out to your organization and makes it easier for you to reach the communities for hiring or volunteering.
4 Steps to build an effective social media plan
Social media management refers to how organizations use social media to communicate with a varied audience. It encompasses how organizations recognize the many reasons for using social media and identifies key stakeholders for each of their goals. Designing a strategy for choosing the best social media platform for those goals, as well as the process of developing content and drawing the attention of various stakeholders. Listed below are four steps to build an effective social media plan.
Step 1: Define your social media goals and objectives
- Set goals for your social media and align them with the organization’s goals and objectives. It allows for the amplifying of and sharing community-driven work of Nonprofits with netizens.
- In order to ensure maximum impact, set goals that are specific, measurable, attainable, relevant, and timely. For example, Boost followers on Facebook by 20% in a quarter.
Step 2: Strategize a framework and analyze your stakeholders’ needs
The primary goal of this step is to create a strategy for identifying your target audience, gaining insights into the audience, and selecting social media platforms that cater to them.
- Determining the target audience and key stakeholders for each social media platform.
- Determining various stakeholders' motives and expectations (both functional and emotional) towards the organization's social media.
- Investigate topics that are of mutual interest (for both organization and stakeholders).
- If the organization has an existing strategy, conduct a Social Media audit to understand the weaknesses and strengths of the same.
Step 3: Content Planning & implementation
Social media is all about creating content that fits the demands of stakeholders and entices them to interact on social media to construct a desirable social media experience. It includes the following:
- Determining the appropriate kind of information for each stakeholder group.
- Creating content to capture the attention of the target demographic and key stakeholders in order to achieve all social media objectives.
- Creating material to reply to questions posed by stakeholders on social media.
- Generating material for social media based on a topic of mutual interest.
- Developing strategies for attracting the attention of stakeholders (e.g., creating virtually attractive content, using techniques to monetize social media).
- Integrating data across all social media platforms.
Step 4: Monitoring the handles and Training staff
- Creating guidelines and terms for social media use and incorporating them into each social media platform.
- Consistently train people to make educated decisions that align with the values of your organization.
- Actively monitor social media to stay up to date on any concerns.
- Monitor the engagement metrics on the selected social media platforms.
A nonprofit organization will not attain its full potential unless it recognizes the importance of social media and plans for social media. As a result, organizations must develop social media goals based on their mission, beliefs, and societal roles.
Chezuba facilitates collaboration between non-profit organizations and skilled volunteers in order to maximize impact. Online volunteers can help you develop a Social Media strategy, analyze existing strategies, and manage handles. As a result, your connection with diverse stakeholders will be strengthened!
Chezuba volunteers can support you with the following requirements and more:
- Creating a digital marketing strategy
- Strategizing for Nonprofits
- Managing Social Media handles
- Strategizing and Managing Linkedin
- Strategizing and Managing Instagram
- Designing Posters
- Creating a Wikipedia Page
- SEO Optimizing
- Writing Articles
- Writing Press releases
Interested to engage your stakeholders through social media, please visit: Chezuba Website, post your requirements, and get supported by online volunteers.